DICT WEBINAR AUGUST 14, 2020: “Introduction to Online Copywriting”

DICT WEBINAR AUGUST 14, 2020: “Introduction to Online Copywriting”

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DICT Luzon Cluster 3 – Sorsogon offers you a free Webinar: Introduction to Online Copywriting this coming August 14, 2020, 9:00-10:00 AM, with our Resource Speaker: Miss Jenny G. Jimenez, Freelance Online Copywriter/Content Manager

Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

A copy editor has the knowledge, skills, and expertise required to improve your write-up. These include finding and correcting errors in spelling, grammar, continuity, flow, and punctuation, among others. In most cases, a copy editor provides these skills and services for a fee, helping you to assess and enhance your writing.

In case you’re not sure what a copywriter does, let’s start with a quick overview of the different types of professional copywriting, some of which you’re probably familiar with.

  • Direct Response β€“ What is direct response copywriting? If you’ve ever received fliers or brochures in you mailbox, then you’ve seen direct response copywriting in action. The purpose of direct response copywriting is usually to drum up customers for local businesses. This type of copywriting can also be much more expensive to produce in terms of printing costs and distribution than its online counterpart.

  • Online β€“ This is the internet version of direct response copywriting. As you can imagine, production and delivery costs are MUCH cheaper and your audience MUCH wider. This is the most common form of copywriting you will experience today.

  • SEO β€“ This is a specific form of copywriting done to get higher page rankings (typically the top 3 spots on Google or Bing’s search result pages). It is content written to include certain keywords that the business wants to rank for when it’s target audience does an online search.

While you may occasionally see some other forms of copywriting out there, most of what you’ll see (and be hired to produce) will fall into one of the above categories.

As a requirement, successful registrants must like and follow our Facebook Page: DICT Luzon Cluster 3- Sorsogon

Digital Certificates will be issued to those who will attend the webinar, complete the required training outputs, AND answer the post-webinar evaluation.

See you there!


The first 500 registrants will be sent with a confirmation email and webinar link. For those who will not make it to the registration slots, don’t worry; we got you covered. The webinar will be streamed LIVE on our official Facebook page: fb.com/DICTLC3.



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